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I believe in fair play, so when I see something that is obviously not very fair to some people I feel something needs to be said.
My attention was drawn to what should have been a great deal being offered by domain registrar Godaddy – “Register a new domain for just $0.99“ – that shows up on their ad when you Google the company name. I decided to check this out for myself and was a little disappointed to see that when I looked at godaddy.com here in Spain, the ad was there but the deal was new domains for €3.49.
Still a lot cheaper than the full price, but what happened to the 99 cent deal I’d heard about? I opened google.com via US proxy (to get the local version) and lo and behold, there was the ad for $0.99!
Hang on, whoa! What is going on here? How come US customers can buy new domains for a better deal (99c) than us here in the EU (€3.49)? Just out of curiosity, I looked at google.co.uk to see what the price was in GBP and… £1.29!
This is a little unfair, would you not agree? How is it that this global company can offer a deal for one price in the US, a little more in the UK but a load more in the EU? They can’t use the T-A-X card because if it were a case of charging us VAT or idiot tax, the price should be the same in the UK as the rest of the EU.
We are already being shafted by US hosting companies that now charge us VAT for their services, even though they are NOT European based companies. That stinks to high heaven. Their quoted prices on their websites are now less than what we are being charged here with no mention anywhere that the price does NOT include VAT – which is surely breaking some advertising law somewhere.
What’s more, the quoted price for say a Hostgator baby plan at $9.95 a month is what a US customer would pay, meaning it will already include US sales tax. So does that mean customers in Europe are being taxed twice? It certainly looks that way.
This idiot idea was implemented because EU based hosting companies were whinging they could not compete with US companies on price because they had to charge us VAT and US companies did not. This is despite the fact there are only a handful of EU based hosting companies compared to the hundreds if not thousands elsewhere in the world.
Never mind the US hosting prices are what everyone else in the world pays no matter where they are because the web is “world wide”.
Never mind the hosting is done in the US and US taxes, costs and overheads are already factored into their prices.
Well done Mr brain dead EU politician for dreaming up that unbelievably stupid idea which incidentally is very unfair for EU consumers!
Of course, I doubt many will take a blind bit of notice of this. European based Internet marketers seem to have kept very quiet about all this. Put up and shut up, right? Pussies!
Just for a change and to get away from work, I finally got around to editing and uploading a video of the band that was shot at one of our live gigs here in the south of Spain. It’s not a professional video by any stretch, just one taken by our drummer’s old man on his cool Nikon camera. But its fair enough to put up and the sound is pretty good considering the size of the place (it’s tiny).
The song in question is ska, one of only two we currently do (although we plan on writing more) and I wrote it as a sort of tribute to the Madness tribute band I played in several years ago called “One Step Beyond” – hence the name of the song. It’s a tongue-in-cheek swipe at the old Madness song “Night Boat to Cairo” as you’ll probably guess from the structure and a couple of pretty obvious lines…
Without further ado, here it is:
If you like it, I’d appreciate you put it up on Facebook and tell all your friends, tweet it and of course give it the thumbs up on Youtube. Thanks!
Yeah, I know I haven’t written anything in this blog for several months and to be honest, I simply haven’t felt the need to write anything. Plus I’ve been busy figuring out what I need to do with my own sites to get Google to take its jackboot off my bloody neck and let some of my sites rank again. But that’s another story.
This is the story of a once mighty web 2.0 site known as Squidoo.
I’ve been a member at Squidoo since 2007 and have watched it go through its ups and downs with its relationship with the mighty search engine that is the closest thing to a cyber god (deliberately spelled with a small “g”) for those of us who make our living from its search index. A few years ago, it ran afoul of Google’s graces and was unceremoniously “slapped” down because of the proliferation of total crap that spammers were building “lenses” about.
The Squid introduced some tough anti-spam measures, booted out the spam and after a while, was allowed back in to Google’s good books. In fact, for the past year or so, Squidoo lenses have been much easier to rank in the SERPs than my own sites, thanks to Squidoo’s massive site authority. But all that is about to change again.
Has Seth Godin Officially Lost It?
Seth Godin, the man behind the massive success of Squidoo and his team of headless chickens are reacting to some big problems they have created for themselves by taking draconian measures to avoid another Google slap. Apparently, the site has been warned to curb its recent growth of “thin” pages that are full of affiliate links.
Fair enough you might say. Take steps to force lensmasters to pad out their lenses with good, original, readable and useful content and reduce the number of affiliate links on each page. These “sales” lenses have made a lot of lensmasters a lot of money over the last year, which is why they were being built at an alarming rate, with the full backing of the Squidoo team I might add, thanks to their frequent “challenges” and other promotional moves.
So far the measures introduced have seemed fair enough. But it seems this is not enough for dear old Seth. He appears to have lost this particular plot. Or perhaps his team of top dogs have lost their heads.
For some unbeknown reason, they have decided that all outbound links from all lenses should now be nofollow.
Has anybody there actually thought that one through?
Does anyone listen to Matt Cutts or other important Google employees when they tell us that our pages should link out to authority sites? Does anyone listen when we’re told that we should NOT build pages with no outbound links for the spiders to follow? Because creating “dead-end” pages is NOT good for the way in which Google crawls the web and therefore NOT good for a site that follows that practice?
For those who don’t know this: Not all outbound links are the work of evil spammers. It is actually quite natural to link to a page that may have been referenced to support an article, or to an accepted authority on the subject as “further reading” and the spiders must be allowed to follow those links.
It is even natural to link to our own sites if a lens the article is supported in some way by a complimenting article on our own site. Not an evil attempt to game the system, but a legitimate reference.
Preventing this by implementing a blanket “nofollow” on all outbound links actually reduces the authority of the page because it does not allow the spiders to follow the links to the referenced material.
It’s also well known in SEO circles that a no-followed outbound link on a page is an indicator that the link may have been “bought” – a sure signal to the Google spam team that closer inspection may be warranted. Do we want Google to start looking at all our lenses thinking we’re selling links because they’re now all “no-follow” and worse, they’re pointing at our own sites?
Didn’t think so.
Misinformed Forum Comments
I don’t much enjoy reading through comments in the official Squid forum especially over these changes. Certainly, there are some members who really do understand this and have explained why this is a bad idea. But it looks like they have been shouted down by the majority herd.
Most the members are simply ill informed about how linking and SEO works. Many believe (in their ignorance) that this measure is a good thing. Its not their fault they don’t understand how things really work. But reading their comments just makes me shake my head in sympathy for the people who are in charge of Squidoo, who seem to be listening more to these people than to people better qualified to make that kind of judgement.
Thankfully, there seems to be at least some sense has filtered through the skulls of the people that run things. They have already back-peddled a little and realized that nofollowing internal links was a very bad idea. But that still doesn’t bode well for what the Google spiders will encounter when spidering that huge, supposed authority site and finding no way out of it, like they’ve been caught in a jar and had the lid put on without any breath holes.
So we wait and see what happens next. Will Seth and Co. come to their senses in time and figure out a better way of dealing with the problem of “thin” lenses with too many affiliate links?
Or will they do exactly what the owners of Hub Pages did a while ago and allow their domain authority to implode by panicking and implementing so many changes they have no way to gauge what the effect of each change has had on the site? Will they then be forced to watch a mass exodus of the authors that actually make the money for the site?
Where will they go next? Many Hubbers (me included) moved a lot of good, original, useful and most importantly sales generating content to Squidoo when HubPages went into self destruct.
Many will bleat the tired old mantra “its not your site, if you don’t like what they’re doing, just leave… yada yada yada” and they’re quite right. If the owners of the site want to mismanage it all the way to the search engine scrapheap like HubPages did, I certainly don’t want all my hard work to go with it.
The next move is yours, Seth. Please make it a good one.
PS: here’s this page’s outbound link to an authority site: http://hq.squidoo.com/squid-news/changing-link-status-on-squidoo/ – its a link to that particular forum post that is getting everybody so alarmed.Previous Posts »