So 2010 is drawing to a close and countless words have been written by many to fill the world wide web with so much utter garbage that its a wonder anyone cares any more. I’m not sure I can blame anyone for this as it is only in response to what people seem to think the search engines want.
Content, content and more content!
So this is a post about what happened to good, useful content. The kind of thing I used to write a lot of (and still do in certain areas). Although lately, in order to keep up with the madding crowd, I’ve had to switch from intelligent writing to banging out as many 300-400 word articles that are barely passable just to keep my online business on an even keel.
It seems that the importance of writing highly factual, interesting and grammatically perfect thousand word plus articles has been long forgotten in the manic clamber to infest the web with billions of words that make little more sense than a drunk on a soapbox. No one seems to even care any more, at least not those who are scrambling over each other to see who can win the race up the SERPs to grab the traffic and the cash that often, but not always, comes with it.
Internet marketers will know what I’m talking about, whereas the rest of the world will be scratching their heads. What is all this double dutch?
Well, without going into the whys and wherefores of why we do what we do, part of the jib requires the getting of backlinks to our websites that make us money. The way to do that most effectively is to have those backlinks inserted in published articles on related websites to our own that are “anchored” with the “keywords” that we are targeting in the search engine results. Its a tough game that most fail at, while the few who succeed are constantly in need of finding more content to put those links in and spread them as far and wide as possible.
This is how the game is played and those with the greatest resources will get the greatest number of those coveted backlinks by outsourcing most of the work and relying on that outsourced labour to deliver what they are being paid for. It can be likened to throwing as much mud at the wall as you can in the hope that some of it sticks. Those that don’t have such great resources will have to rely on guile and skill to make their links count. This is also a part of the game and the one that separates the successes from the failures.
You see, some of us can write pretty quickly and produce enough articles to place manually much more effectively than those who outsource can, because they are relying on bulk and are not so concerned over the quality of that work. So it boils down to a battle between quality and quantity. Who wins?
Well, experience has taught me that quality can compete with quantity and in the long run will win out. The problem is that it isn’t as simple as throwing all the mud at once and then sitting back waiting for the money to roll in. To keep the money coming, you have to keep slinging the mud. Quantity vs quality then takes on a different guise where quantity stays in front of quality through sheer volume.
I’m not overly troubled by this, as the websites that pay my wages are sufficiently robust to stand up to the pressure from the content mega-mudslingers, because my quality keeps me in contention with the quantity merchants. But as I already mentioned, this is really only meaningful to Internet Marketers, whereas to anyone else, this is still so much gobbledygook and nonsense.
A bit like all that mud, or useless garbage that is weighing down the web that surfers are finding themselves more increasingly struggling to wade through to find anything of value to read.
So here’s wishing all of you a Happy and Prosperous New Year, whether any of this makes sense to you or not!